Justin Bieber has alleged in a social media post that fashion retailer H&M used his face to sell a new merchandise collection without his permission.
The collection features items including a sweatshirt, a canvas bag and a T-shirt dress with Bieber’s face and song lyrics printed on them.
“I didn’t approve any of the merch collection that they put up at H&M .. all without my permission and approval,” Bieber wrote in an Instagram post on Monday evening.
“The H&M merch they made of me is trash and I didn’t approve it,” he said in a second post, then telling fans not to buy it.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” H&M wrote in a statement to CBC News.
None of the items in question are currently sold on H&M’s Canadian online store.
Bieber had previously partnered with the Swedish fashion giant on his Purpose touring merchandise in 2017 and its follow-up collection released the same year.
