What are the six most important factors for adopting codecs? Jan Ozer, Principal, Streaming Learning Center, Sr. Director, Video Technology Marketing, NETINT, Contributing Editor, Streaming Media, discusses this topic with Kevin Yao, Global Principal Solution Architect for Direct to Consumer, Media and Entertainment Solutions, AWS.
Ozer asks Yao, “How do you sense that the companies you work with choose which formats to support, and how far ahead of the mass market do they need to be? Because it feels like the publishers are kind of lagging indicators. They wait until a 30% adoption rate. But as a service provider, do you need to be in front of that?”
Yao says that it all depends on the use case at play. He breaks the question of adopting codecs down into six factors:
- Bandwidth saving
- Hardware and software support
- Standard vs. Proprietary
- Licensing: royalty vs. royalty-free
- Latency – does the use case require low latency (such as live sports betting) or not?
- Energy efficiency for greener streaming
Yao considers the sixth factor the most pressing and challenging. “Video accounts for over 60% downstream traffic on the internet,” he says. “Many energy resources are being used for encoding and decoding content. In addition, we need to consider how much energy is used to deliver the file across the fiber to the end users. So, that’s definitely another factor to look at. So instead of the traditional sense, where we’re just focusing on squeezing every bit out of the encoders, I think we need to consider the amount of energy used to create them. So at some point, there will be a trade-out between quality. We always want to reduce distortion, we want to reduce the bits, but now we’re looking at reduced power consumption and carbon emission as well.”
Learn more about codecs and the greening of streaming at Streaming Media East 2023.
Which Streaming Codecs Do Netflix and Facebook Use?
Which streaming codecs do Netflix and Facebook most commonly use? Jan Ozer of Streaming Learning Center asks Andrey Norkin of Netflix and David Ronca of Facebook to discuss in-depth the specific codecs they employ for their organizations.
22 Nov 2022
Choosing a Codec for Greener Streaming
What are the current innovations in reducing the carbon emissions and the carbon footprint of streaming? Jan Ozer of the Streaming Learning Center asks Kevin Yao of Amazon Web Services and David Ronca of Facebook about the innovations and new technologies their organizations are using to lessen the environmental impact of streaming.
30 Sep 2022
Proprietary vs. Open-Source Streaming Codecs
What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases
14 Sep 2022
The Politicization of Codec Adoption
Streaming Learning Center Owner & Chief Blogger Jan Ozer discusses the role the Alliance of Open Media’s influence plays in the current codec landscape, and how it impacts the adoption of AV1 and VVC in particular as the streaming world increasingly moves beyond H.264.
09 May 2022
The Advanced Codec Transition and What It Means
NETINT’s David Zhou discusses what is driving HEVC adoption in this clip from his presentation at Streaming Media Connect 2021.
29 Sep 2021