7 Smart Ways to Stream Concurrent Events – Restream Blog

1. Simultaneous streaming for separate brands

Over 80% of consumers would rather watch a brand’s live video than read a brand’s blog or social post. That’s great news for agencies who offer live streaming services to their clients. But things can get tricky if you’re juggling multiple clients who want their streams to happen at the same time. Even if you pre-recorded the videos, you’d still need multiple accounts and subscriptions to broadcast the streams at the same time. Unless, of course, you have Restream.

2. Live coverage of different events

Sometimes, there’s just a lot going on. A large church, for example, might have a regular service, a children’s service, a wedding and a Bible study happening all at the same time. With concurrent events, followers can tune into your church’s YouTube channel or Facebook page and watch whichever activity they want.

3. Support teams in different time zones

Shopify’s broadcast team runs a lot of live events for the company: developer trainings, partner webinars, employee onboarding and even town hall meetings. There are often several things going on at once. One Restream account allows the broadcast team members to log in and produce the event they’re in charge of, even when it overlaps with other events.

4. Stream in horizontal and vertical ratio

YouTube, Facebook and LinkedIn are designed to display horizontal videos, while TikTok and Instagram are optimized for vertical ones. Concurrent events can be a lifesaver when you have audiences on multiple platforms — you can stream in horizontal aspect ratio to some and vertical aspect ratio to others, depending on what works best for you.

5. Tailor content to different channels

Speaking of audiences on different channels, sometimes content that works great on Facebook doesn’t seem to capture the same engagement on YouTube. If you have streaming partners or co-hosts, consider creating different live events for different channels — that way you can still push everything live during your prime viewing hours.

6. Stream public and private events

Running a live event but wondering how to keep some content exclusive to a smaller group? Most social platforms are all-or-nothing — your stream is either public and visible to everyone, or private and accessible only by invitation. Concurrent live events bring you the best of both worlds. Say you’re running a convention. You can broadcast open events like panel discussions on the public stream while broadcasting premium content behind a paywall.

7. Stream live and pre-recorded videos

One way to reach a larger audience is to use Upload and Stream to schedule pre-recorded videos alongside live events on the same channel. Your viewers can choose which event they want to tune into. The best part is, if your concurrent event is pre-recorded, you won’t even need any additional producers or equipment.

Concurrent events are a great way to delight your audience with custom content, better monetize your live streams and empower your live streaming crew to do more without competing for streaming time.